Multi Channel Execution
Multichannel marketing refers to the process of connecting and interacting with customers using a combination of indirect and direct communication channels.
Multichannel Marketing enables customer to take action in response and preferably purchase your organisation’s product or service. The process delivers more value and crucially choice for the customer.
Perigord can help your organisation establish a multichannel marketing platform which includes the processes and technology to support:
- Campaign management, including capabilities for segmentation, workflow creation and campaign execution.
- Campaign analytics for all channels
- Innovative execution for both inbound and outbound marketing programs.
- Digital marketing, including capabilities that expand marketing beyond traditional channels to newer channels, including the Web, email, mobile, video, etc.
By establishing a multichannel marketing platform, you will be able to integrate traditional and emerging channels.